In “An Inconvenient Truth”, former US presidential candidate and Nobel laureate Al Gore eloquently describes how human beings have unleashed profoundly destructive forces on the earth’s environment, straining its capacity to sustain life – as seen in the erosion of shorelines, the shrinking of lakes and glaciers, and above all global warming.īased on a speech which Gore has been developing for six years, the film is littered with statistics that illustrate how the earth’s climate has started rebelling against humanity.

And research indicates that business decision-makers are even more concerned about environmental issues than the average citizen. Bio-fuels, solar and wind power and e-waste recycling are among the world’s fastest growing industries. As the growing scientific consensus echoes in the corridors of national and multi-lateral policy-making, environmental issues are poised to present the most important compliance and regulatory challenge to businesses in the 21st century. How is this movie relevant to business and marketing? Environmentalism is now unquestionably the major theme of corporate social responsibility programs and a key factor in brand building – as even a cursory glance at brand advertising demonstrates. While the title promises a timeless statement of principles, Gore’s choice of media – the movie/DVD – and the style in which the movie is put together, integrating animation, computer graphics, film clips, music and individual oratory, is well-chosen for maximum impact in the 21st century. And it’s like taking a deep breath and going, ‘Oh yeah, I forgot about this’.” - Al Gore in the opening monologue of An Inconvenient TruthĪl Gore’s “An Inconvenient Truth” aims to be the defining statement of environmentalism for the current generation, in the same way that Rachel Carson’s “Silent Spring” was for those who lived through the 1960s. And all of a sudden, it’s a gear shift inside you. The mud gives a little bit on the river bank. You hear the birds you hear the tree frogs. You notice the leaves rustling with the wind. “You look at that river gently flowing by.

An inconvenient truth summary